AR, VR, and the Metaverse took center stage at the recent B-IT Lab Afterhours organized by our colleagues at Innomatik. In contrast to the widespread AI excitement, this event highlighted the often overlooked but essential topics of augmented reality (AR) and virtual reality (VR), along with the emerging concept of the Metaverse. These disruptive technologies play a crucial role in the digital transformation of companies.
As a consultancy firm specializing in these technologies, Innomatik aimed to critically examine these subjects during the event. At the same time, our colleagues sought to discern the reality of these technologies and identify which aspects might lean more towards marketing wishful thinking. For those who couldn’t attend, this blog post aims to provide insights into the event’s highlights.
Examples and use cases
The experts at Innomatik presented numerous practical examples and use cases from various industries that emphasized the real added value that AR, VR and the Metaverse hold for companies. From innovative solutions for onboarding and maintenance to personalized customer experiences in retail or in property inspections – the variety of possible applications showed that these technologies are far more than just buzzwords.
A critical look at marketing hypes
The focus also laid on a critical look at those examples that tend to fall into the category of “wishful thinking” in marketing. Our colleagues highlighted the limitations and realities of these technologies to convey a realistic picture for companies. This honest approach enabled the participants to better understand the potential, but also the challenges of AR, VR and the Metaverse.
Experiencing the latest technologies hands-on
As usual, participants had the opportunity to test the latest AR & VR technologies at the B-IT Lab Afterhours. This part of the event allowed guests to put the theoretical knowledge into practice and gain a direct insight into the possibilities of these innovative technologies for their companies.
Upcoming B-IT Lab Afterhours
The positive feedback encourages us and our group of companies in our commitment to support other companies in their digital transformation with practical insights into the world of AR, VR and the Metaverse. Additional B-IT Lab Afterhours will therefore follow on February 21, 2024, and March 20, 2024. Further information on the content of the events and the opportunity to register will be announced on the Innomatik website.
The team at Innomatik and we would like to thank all participants for coming – we look forward to welcoming you to the next B-IT Lab Afterhours!
Do you have any questions about AR, VR or the Metaverse? Contact our colleagues at Innomatik and learn about the possibilities for your specific use case.